This was a D&AD New Bloods brief.
Create a digitally-led campaign that makes 21-27 year olds stop, unplug, recharge and refresh with Coors Light.
Cold as the Rockies Financial, or CARF, a fake financial firm with a dedicated app that gives 21-27 year olds a break by giving them a fake job with made up obligations.
THE CARF APP
The emergency get out of something now button will trigger an urgent email from the boss so you can get out of any unwanted plan at any time (i.e your kid cousin‘s dance recital).
CARF employees will be able to publicize their job success on LinkedIn to show their network what they’ve been up to.
EMPLOYEE WELCOME KIT
All CARF employees will receive a briefcase (a.k.a a cooler) & a mug for coffee (or Coors).
Will Curtis (CW),
CARF logo handlettering by